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Copywriting for Course Creators

Your course changes lives. Your copy should fill seats.

You built something that genuinely helps people. But when launch week comes, the enrollment numbers tell a different story. The problem isn't your course. It's the words around it.

People love your free content. They share it, comment on it, tell you it changed their perspective. But when you open the cart, it's quiet.

That's not a pricing problem. It's not a product problem. It's a messaging problem. Somewhere between "this is interesting" and "I'm ready to invest," your copy loses them. Maybe the sales page lists features instead of painting a picture. Maybe the emails feel like reminders instead of reasons. Maybe the whole funnel just... reads like everyone else's.

We see this with course creators at every level. The course works. The audience is there. The copy just isn't doing its job.

That's what we fix. We write the words that turn interested followers into enrolled students.

Everything your launch needs, nothing it doesn't

Each piece is written specifically for your course, your audience, and the way your students actually make buying decisions.

Sales Pages

The page that does the heavy lifting. We write long form sales copy that walks your reader from curiosity to conviction. Not a list of modules. A real argument for why this course is the thing they've been looking for.

Turnaround: 10 to 14 days

Email Launch Sequences

5 to 7 emails that actually build toward something. Each one has a purpose: tell a story, handle a doubt, create urgency, make the ask. Not "just checking in" emails. Emails people look forward to opening.

Turnaround: 10 to 14 days

VSL Scripts

A video sales letter script that keeps people watching. We structure the story, the proof, and the pitch so it builds naturally. You record it in your voice. The script makes sure every minute earns the next one.

Turnaround: 14 to 21 days

Webinar Scripts

From opening hook to closing offer, we write the full presentation. The teaching sections, the transition into the pitch, and the close. You show up and be yourself. The script handles the structure.

Turnaround: 14 to 21 days

Choose what fits your launch

Every package includes a strategy session, audience research, and unlimited revisions. You don't pay more for us to get it right.

Launch Kit

Everything you need to run a strong launch and actually fill your course.

$1,800

Delivered in about 2 weeks

  • Long form sales page
  • 5 email launch sequence
  • Subject line testing variations
  • Strategy session + audience research
  • Unlimited revisions
Get Started

Evergreen System

For creators who want their funnel selling long after launch week is over.

$3,200

Delivered in about 3 weeks

  • Long form sales page
  • 7 email launch sequence
  • 5 email welcome and nurture sequence
  • Thank you page with upsell copy
  • Strategy session + audience research
  • Unlimited revisions
Get Started

Full Funnel

The whole system, written end to end. For creators ready to go all in.

$5,500

Delivered in 4 to 5 weeks

  • VSL script or webinar script
  • Long form sales page
  • 7 email launch sequence
  • 5 email welcome and nurture sequence
  • Upsell and downsell page copy
  • Strategy session + competitor research
  • Unlimited revisions
Get Started

From first conversation to launch ready copy

Simple process. Clear communication. No disappearing acts.

01

Strategy Call

We hop on a call, learn about your course and your students, and figure out where the current messaging is falling short. Takes about 30 minutes.

02

Research & Writing

We dig into your audience, look at what's working in your space, and write copy grounded in how your students actually think and buy.

03

Review & Refine

You read the draft and tell us what feels right and what doesn't. We keep refining until you're confident it represents your course the way it deserves.

04

Launch & Support

We hand over the final copy with notes on how to implement it. After launch, we check in to see how the numbers look and adjust if needed.

Before you decide

What if the copy doesn't perform the way we hoped?

Every package comes with unlimited revisions. If something isn't landing after launch, we'll rework it. We don't consider the project done until you're happy with the results, not just the words.

How long does the whole process take?

The Launch Kit usually ships in about 2 weeks. The Evergreen System takes closer to 3 weeks. The Full Funnel is 4 to 5 weeks depending on scope. We'll map out a specific timeline on our call so there are no surprises.

Do I need to prepare anything before we start?

Just share what you have: your course outline, any testimonials or student feedback, past launch emails if you have them, and your current sales page. Even rough notes help. We handle the rest from there.

I already have a sales page. Is it worth redoing?

Book a free audit and we'll take a look. Sometimes it just needs a stronger headline and a better lead. Other times the structure needs a rethink. Either way, we'll be honest about what we see and what we'd change.

Your next launch could be the one that changes everything

Book a free strategy call and we'll go through your current copy together. We'll show you what's working, what's not, and what better messaging could look like for your course.

No contracts. No pressure. Just an honest look at your copy.